Alexandru Voica is the technology communications manager at Ocado. Before joining the world’s largest online-only supermarket, Alex held several PR roles in the technology and consumer electronics markets. His main areas of expertise include developing and maintaining relationships with technology media and analysts, acting as a technology spokesperson and evangelist, driving co-marketing opportunities with partners and customers, and managing day-to-day social media programs in close alignment with marketing campaigns. His technical background includes a MSc. in computer graphics at the Sant’Anna School of Advanced Studies in Pisa and a brief stint as a CPU engineer. In this episode, Alex shares his unique perspective around the challenges and opportunities, the world’s largest online supermarket faces.