Abigail Hayhoe is a marketing and communications specialist who has headed up global strategy and teams at renowned luxury brands, including the world’s longest serving jeweller, House of Garrard, and legendary eyewear designers Cutler and Gross. Prior to this, she worked in marketing at the Moët Hennessy Louis Vuitton group and American Express Centurion, and also managed the prestigious fashion award, the International Woolmark Prize, in Europe. Abigail holds a first-class honours degree in Economics with French from the University of Nottingham. In this episode, Abigail shares her expertise on how luxury brands, specifically can navigate the digital landscape from a digital marketing perspective, in order to grow their brands online whilst maintaining their prestige.

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