Matthew Lawson has a wealth of experience in the industry. He was at AO.com for almost eight years, from post-startup to post IPO, successfully developing in many roles across the entire e-commerce space, from SEO to Social and was doing CRO before it was even a ‘thing’. Matthew then took an eCommerce Director role at Loveholidays.com which was again in post start phase, with a remit to step change a small digital team into a world-class team, capable to take on some of the established players.

Matthew is currently in a digital transformation role as Chief Digital Officer at Ribble Cycles, a VC back direct to consumer bike manufacturer and cycling retailer. Matthew has also undertaken many advisory roles along the way, mainly for SaaS and agency businesses.

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