In the shifting landscape of consumer-to-producer relationships, it is becoming more and more important to determine new zones for job creation.
Due not only to the pressing trend towards automated job replacement; but also to the recent move amongst UK retailers such as Debenham’s, ASDA, Tesco and M&S to trim jobs from stores, post full closures and streamline their management structures.
Widespread downsizing amongst major retailers, triggered by soaring business rates, wage rate spiralling and unpredictable consumer behaviour, may well pressure the labour force into further demand deficient unemployment.
So difficult decisions lie ahead, and the relationship between technology and labour will continue to play a pivotal role in propping up rates of employment.
Expansive collaborations between retail giants and smaller tech-orientated firms may allow providers to hire for newly created roles the likes of which we’ve yet to see in the retail space.
Economic leaders constantly broker the bright future of innovative job creation, despite figureheads like Trump guiding the United States to a record flop in job creation this year.
So what innovations in job creation might there be embedded and undiscovered in the retail sector?
A possible answer is the emergence of the ‘Retail Technonaught’.
The broadening online approach of major retailers will surely vacuum up more and more development specialists, ‘DevOps’, Testers, Q&As and engineers of other kinds.
But as the underlying systems themselves are transformed by ‘machine learning’ capabilities; will we start to see a new breed of retailer tech based around AI?
The traditional role of the IT specialist and coder will surely evolve, with recruitment teams seeking out those who can innovate further in the e-commerce environment; going mobile, adaptive and automated.
Another is the ‘Virtual Space Designer’.
The retail space model is increasingly digital. Physical space is at a relic premium, and the way that store driven sales have suffered amongst UK retailers points to a future in which online spaces will be the focal point for choice architecture and marketing.
The VR space is far from maturity; but the potential for digital retail experiences is already visible amongst prototyping firms such as Kanta Retail, who are aiming to build testable, virtual store models.
If VR shopping experiences are to become a major retail outlet, their implementation must be designed from the ground up; enter the ‘Virtual Retail Space Designer’.
Finally, the inescapable adaptation to crypto-currencies in the retail space must be the ‘Decentralised Payment System Manager’.
Wholesale rejection of a crypto-dominant future amongst CEO’s such as Visa’s Alfred Kelly, seems at odds with a new research project by Citrix which showed that half of large British companies hold stocks of tokens. Some 93% were in diverse portfolios of crypto, showing their intention to keep abreast of the fast-moving platforms.
Whether or not the disaggregated currency systems which have taken the financial world by storm over the past year will stick in the formal retail model, someone is certainly going to be hired to find out.
As in so many other sectors, the future of job creation in retails is coloured largely by technological updates and adoption.
Appointments in technology are still the substance of innovative leadership. Rhembo Consultancy is embracing online retail hiring in old and new functions; amongst a movement in recruitment that’s prioritising transformation in e-commerce and beyond.
The pace of this global change will command retailers to seek out professionals who are forging new pathways in tech, and pinning back their ears when it comes to driving sales and customer satisfaction by any means necessary.